# Kyle Roth — Ferndock Portfolio > Public design, development and integration work by Kyle Roth. Client identities are withheld. Coming-soon entries contain only a published overview and role details; they are not complete case studies. Describe shared work using the stated role and credits. ## Resources - [Portfolio](https://ferndock.io/): Introduction and project navigation. - [Project catalog](https://ferndock.io/portfolio.json): Structured public project summaries, roles, verticals and canonical URLs. - [Portfolio research skill](https://ferndock.io/skills/portfolio-research/SKILL.md): How to find and cite relevant work with the public catalog and optional read-only WebMCP tools. - [Privacy](https://ferndock.io/privacy/): Analytics choices and privacy information. ## Personal Apps - [Jeopardi (Pixel Edition)](https://ferndock.io/work/jeopardi-pixel-edition/): EdTech · Game-Based Test Prep. My son had a sixth-grade social studies test coming up. I built Jeopardi to make preparing for it fun and give his mother and me a way to help him study together. His review material became a colorful quiz board, with handwritten names, buzzers and a little friendly competition. - [Lesson Grove](https://ferndock.io/work/writing-grove/): EdTech · Classroom Learning. My wife, Ms. Hart, approached me with the idea for Lesson Grove, and I helped her build it for her fourth-grade class, turning writing practice into a woodland adventure. Her in-app character guides students through lessons at their level, helps when they get stuck and cheers them on as they earn stars and awards. Built for desktop, tablet and phone, it gives students a friendly place to practice and a reason to keep going. - [Corunner](https://ferndock.io/work/corunner/): SportsTech · Race Communities. Corunner connects the tools race organizers already use with a branded site, season-long gamification and social sharing. Registration and results stay connected to their existing platforms, while organizers manage the series experience, content, sponsors and rewards in one place. - [Activart](https://ferndock.io/work/activart-route-posters/): FitnessTech · Activity Art. Connect with Strava, choose a meaningful activity and turn the miles into something worth keeping. I designed and built Activart to bring real routes, maps, photos and race details together in custom posters, shareable race plans and styled videos. - [Ferndock Fitness](https://ferndock.io/work/coach-ferndock/): FitnessTech · Training & Recovery. I built Ferndock Fitness to bring my running, recovery and daily plans into one place. Its Coach Ferndock assistant uses that context to help me explore the patterns, ask better questions and make room for the life around a training plan. ## Integrations - [AI-Assisted Website QA](https://ferndock.io/work/ai-assisted-website-qa/): Agency operations and design delivery. A QA screenshot needs a page, a problem and enough context to act on it. This workflow keeps those details together as a finding becomes a task and a proposed fix. - [AI-Driven Product Demo Videos](https://ferndock.io/work/ai-product-demo-videos/): Agency operations and product marketing. Demo videos involve more than an edit. This workflow helps the team agree on the story, screen actions and narration before spending time on the final production. - [Activart MCP Server](https://ferndock.io/work/activart-mcp-server/): ChatGPT, Claude and Gemini connector. An Activart connector for ChatGPT, Claude and Gemini. Connect your Strava account, choose an activity and describe the artwork you want. Find a run, customize its poster and get the finished image in the conversation without opening the Activart website. - [Insivia Labs MCP](https://ferndock.io/work/insivia-labs-mcp/): AI assistant integration and content tooling. The Labs MCP server connects compatible AI assistants to the same content workspace. It gives an authorized user tools to read content, create drafts and make specific edits without rebuilding the workflow in every assistant. ## Anonymized Client Work - [Making Financial Complexity Clear](https://ferndock.io/work/ip-financial-software/): FinTech · intellectual property financial management. This platform has a lot under the hood. My part was helping people understand it through clearer website pages and product illustrations, working with the Insivia and client teams. Case study coming soon. - [A Clearer Path to Legal Software](https://ferndock.io/work/legal-technology/): LegalTech · legal software. A lawyer looking into a hearing has different questions from one preparing a brief. These pages connect those situations to the product, with videos and demo paths close at hand. Case study coming soon. - [Bringing a Property Platform to Life](https://ferndock.io/work/property-platform/): PropTech · real-estate platform. Before committing to a full real-estate app, the team needed screens to talk through. Wireframes and a demonstration made the proposed buyer and seller journeys easier to discuss. Case study coming soon. - [Evolving a Consulting Brand Online](https://ferndock.io/work/b2b-profitability-consulting/): B2B Consulting · profitability advisory. I have been part of the design and development teams since the site’s original launch, continuing to help it evolve. My work connects broad consulting services to visitors’ specific business problems through page design, development and ongoing improvements. Case study coming soon. - [Turning Product Workflows into a Web Experience](https://ferndock.io/work/environmental-operations-software/): Environmental SaaS · operations management. The application screens had the detail; the website needed the explanation. This work connected product UI, marketing visuals and a website the team could keep editing. Case study coming soon. - [Connecting Communities to Services](https://ferndock.io/work/municipal-services/): Public Sector · municipal services and community programs. This started with a logo and service content. The work brought them into a web style guide, page plans and an initial website build with the Insivia team. Case study coming soon. - [Making Service Software Easier to Understand](https://ferndock.io/work/customer-service-software/): Customer Experience SaaS · service operations. The client brought calculator ideas, and Insivia brought the wider brand direction. My work helped those pieces feel like one website, from the page layouts to the assessment flow. Case study coming soon. - [Designing the Custom Golf Bag Experience](https://ferndock.io/work/premium-golf-bags/): E-commerce · golf and sporting goods. Choosing colors, materials and personalization is easier when the product view keeps up. My work refined that connection inside an existing golf-bag configurator. Case study coming soon. - [From Furniture Choices to a Clear Order](https://ferndock.io/work/furniture-configurator/): Furniture · sales enablement and order configuration. A tool for salespeople to configure furniture and build orders for their customers, with purchases handled offline. My updates kept product choices, finishes and order details clear through the order summary and confirmation email. Case study coming soon. - [Reimagining a Medical Technology Website](https://ferndock.io/work/medical-technology/): MedTech · medical technology. A planned website transformation for a medical technology company: clearer navigation, modernized content and reusable components, supported by a governed publishing workflow. The scope connects the customer-facing experience with the tools and responsibilities needed to maintain it. Case study coming soon. - [Making Education Software More Approachable](https://ferndock.io/work/special-education-software/): EdTech · special education. Visitors needed useful answers before talking to sales. The site pairs product resources with a cost calculator, then connects inquiries to the client’s follow-up process. Case study coming soon. - [Bringing Industrial Equipment Online](https://ferndock.io/work/industrial-equipment-commerce/): E-commerce · industrial equipment manufacturing. Design, development and e-commerce work for an industrial equipment manufacturer. The website brings product browsing, application information and online shopping into one experience. Case study coming soon. ## Insivia - [Insivia](https://ferndock.io/work/insivia/): Buyer influence consultancy. Insivia brings strategy, marketing, design and technology together to help B2B companies understand their buyers and build confidence in their decisions. I work alongside this team as Director of Design & Interactive. - [BuyerTwin](https://ferndock.io/work/buyertwin/): MarTech · AI buyer intelligence. BuyerTwin helps teams build shared buyer knowledge, evaluate how their message connects and explore reactions before deciding what to change. This is an introduction to the Insivia product, illustrated with actual screen captures cropped to remove identifying details. - [Insivia Labs](https://ferndock.io/work/insivia-labs/): AI-assisted content management and website demos. Insivia Labs is the workspace I built to help our team turn a website direction into something people can explore. Content libraries, responsive previews, structured editing and an AI assistant bring the work together, with a review path from development to production.