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Kyle Roth

Kyle RothDirector of Design & Interactive

I connect design and engineering to bring ideas to life through thoughtful digital experiences.

Over 20 years connecting brand, UX/UI and development. As Director of Design & Interactive at Insivia, I help shape websites and digital experiences for B2B and B2C clients. In my own products, I bring that experience to learning, running and creative tools—building the interface, the application and the integrations behind it.

One idea. Every layer.20+ years in design & development

01

Design the experience

Brand direction · UX/UI · Responsive design

02

Build the product

Frontend · Backend · Data

03

Connect the tools

APIs · MCP · AI workflows

What do you build when the idea is your own?

Personal Apps

My personal projects start with something close to home. My wife, Ms. Hart, approached me with the idea for Lesson Grove, and I helped her build it to make writing practice encouraging and fun for her fourth-grade class. Jeopardi helped my son prepare for a sixth-grade social studies test with his family. Running inspired Activart, Corunner and Ferndock Fitness. Across them, I work from the initial idea through interface design, application development and the details that make people want to use them.

What have you built with AI?

Integrations

I build connections between the tools people already use. Activart’s MCP connector brings route-art workflows into ChatGPT, Claude and Gemini, while Insivia Labs connects AI assistants to website and content work. Other projects support website QA and demo-video production, with people reviewing the fixes and creative decisions.

What kind of client work do you do at Insivia?

Insivia Projects

My role moves between website experience, UX/UI, visual design and development, working alongside Insivia’s strategy, content and technical teams. The projects span software, professional services, commerce and other sectors. These anonymized previews outline my contribution; the full case studies are coming soon.

What is Insivia?

Insivia

Insivia is where I do this client work. We help B2B companies explain what they offer and give buyers the information they need to make a decision. BuyerTwin is the team’s own platform for trying ideas and messaging with AI buyer models. Insivia Labs brings website demos and content editing into a shared workspace, with MCP tools for connected AI assistants.

What tools and technologies do you work with?

Stack

It depends on what needs building. React and Node.js suit much of my app work; WordPress is often a good fit for a site a client needs to edit. Design usually starts in Figma or Adobe tools. APIs, MCP and data integrations connect the experience to other services, while AI-assisted development and QA help me move from an idea to a working product.

AI
ClaudeChatGPTGeminiClaude CodeGitHub CopilotLLM API integrations (Node.js)
Core
JavaScript / TypeScriptReactNode.jsWordPress / PHPMySQL
UI
TailwindMaterial UIEmotionBootstrapSASS
Applications
FigmaPhotoshopIllustratorVisual StudioVS CodeGoogle WorkspaceGoogle AnalyticsGoogle Tag ManagerGoogle Search Console
Hosting and data
Fly.ioSupabaseCloudflareWP EngineFlywheel
Integrations
MCPGoogle MapsStripeStravaHubSpotSpotifyFlickrTeamworkSlackDiscordDocuSignQuickBooksNinja FormsRunSignup

What have you shared recently?

Latest on LinkedIn

The latest post follows an AI-assisted QA run, from checking pages at different screen sizes to creating tasks for the issues it found. It shows how that workflow fits into real development work, including the human review before a pull request.

Where can I see your work?

Take a look around

Check out my work. You’ll find personal apps, AI integrations and projects from my work at Insivia. Start with the first project to see what I built, why I built it and the thinking behind it.

Explore the work