Kyle Roth

Designer-developer

I work across digital design, UI/UX and frontend development, connecting brand direction with the details of a working website.

About 20 years in web, from design through development. Recent work spans B2B software, professional services, municipal programs and AI-assisted design workflows.

Client work

Client engagements were completed as part of the Insivia team. Each entry focuses on my contributions within that collaboration.

IP Financial SoftwareIn development

Making a specialized platform easier to explore

I translated a detailed financial software offering into reusable feature pages, audience-specific content and product visuals, then refined the experience across desktop, tablet and mobile.

Web design · Frontend development · Product visualization · Responsive QA

Customer Service SoftwareIn development

Turning brand direction into interactive buying experiences

I helped carry a SaaS rebrand into a modular website, refining client-supplied concepts into consistent pricing, assessment and product-content experiences.

Brand application · Interactive tools · Modular CMS development · Conversion-focused UX

Legal TechnologyIn development

Connecting product capabilities to legal workflows

I implemented product and practice-area experiences for a legal technology platform, combining reusable page components, interactive sections and consistent navigation.

UI implementation · Content systems · Interaction design · Responsive QA

Environmental Operations SoftwareIn development

Bringing product interfaces and marketing together

I worked on frontend interfaces for an environmental operations platform and built a modular marketing website around its features, benefits and customer needs.

Product UI · Website design · CMS architecture · Frontend implementation

Municipal ServicesIn development

Building a digital identity for community programs

I refined an existing identity for the web and developed page structures, wireframes and an initial website build for a municipal-services organization.

Brand refinement · Information architecture · Wireframes · Frontend development

B2B Profitability ConsultingIn production

Giving a consulting offering a clearer web structure

I implemented refreshed solution pages, navigation and reusable content modules for a profitability consultancy, carrying defined updates from staging through production.

CMS development · Solution storytelling · Reusable components · Release QA

Internal & personal

Stack

Core
JavaScript / TypeScript · React · Node.js · WordPress / PHP · MySQL
UI
Tailwind · Material UI · Emotion · Bootstrap · SASS
Design
Figma · Photoshop · Illustrator
Integrations
Google Maps · Stripe · Strava · DocuSign · QuickBooks · Ninja Forms
AI
Claude Code · GitHub Copilot · LLM API integrations (Node.js)

Connect

LinkedInGitHubStrava