Insivia
Buyer influence consultancy
Helping B2B companies connect with the people who buy
Insivia brings strategy, marketing, design and technology together to help B2B companies understand their buyers and build confidence in their decisions. I work alongside this team as Director of Design & Interactive.
In production
What does Insivia do?
The company
Insivia helps companies make complex offerings easier to understand and evaluate. The work connects buyer research, positioning and messaging with marketing, websites, interactive experiences and sales enablement. Its teams also help businesses adapt to the ways AI is changing how buyers discover, compare and choose.
Built around the buyer
Needs. Questions. Decisions.
StrategyUnderstand the buyerExplore
Buyer research, positioning and messaging give the team a shared direction.
MarketingMake the connectionExplore
Search visibility, content and campaigns bring that message to the people it needs to reach.
DesignMake the value clearExplore
Websites and interactive experiences help people explore, understand and evaluate an offering.
TechnologyMake it workExplore
Development, integrations and AI tools turn ideas into experiences people can use.
Explore how each discipline contributes.
What is your role on the team?
My role
As Director of Design & Interactive, I connect creative design with hands-on development. My work spans websites, interfaces and interactive experiences, helping turn the team’s strategy into something people can explore and use.
I collaborate with colleagues across strategy, marketing, accounts and technology. That includes design and development for client projects, alongside internal tools, integrations and AI-assisted workflows that support how we deliver the work.
Connecting creative and engineering
Creative
- Visual direction
- Interface design
- Interactive concepts
Engineering
- Frontend development
- Application experiences
- Integrations & AI workflows
In collaboration with strategy, marketing, accounts and technology.
How does Insivia approach the work?
The approach
The company starts with the buyer: what people need to understand, what creates hesitation and what helps them move forward. Insivia’s Buyer Engine and Attention-to-Yes frameworks guide this approach, while BuyerTwin gives teams a way to explore how buyers may respond to ideas and messaging.
From questions to confidence
- 01
Understand
What matters to this buyer?
- 02
Clarify
Why is this relevant to me?
- 03
Build confidence
Can I trust this choice?
- 04
Support the decision
What do I need to move forward?
An illustration of the approach: the work responds to what buyers need at each stage.
Who is on Insivia’s leadership team?
The people behind Insivia
Led by founder and CEO Andy Halko, Insivia brings together people across company strategy, revenue, marketing, client relationships, technology and design. These are the senior team members I work alongside.
Where can I learn more about Insivia?
Explore Insivia
Founded in 2002, Insivia works with software, technology and other B2B companies. Explore the company, its services and the people behind the work at insivia.com.
Explore InsiviaWant to talk about the work?
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