AI-Driven Product Demo Videos
Agency operations and product marketing
Working out the demo before recording it twice
Demo videos involve more than an edit. This workflow helps the team agree on the story, screen actions and narration before spending time on the final production.
In production
Why are demo videos so slow to make?
The challenge
Sometimes there is a script first; sometimes there is already footage. Either way, a late change to the story can send the team back to record again.
How does the process work?
My work
I built a process that works from either starting point. The team can review a scene-by-scene plan and adjust what needs to be shown before committing to narration and editing.
A custom assistant drafts actions and voiceover text, with an options page for captions, voice and project details. The first client demo helped shape the reusable process, including explicit reviews of the script and footage.
Technical details
- Custom GPT for scene actions and narration drafts.
- Companion options page for project details, captions and voice selection.
- Eight-phase workflow with script-first and record-first paths, reviewed before voiceover and final editing.
What does it give the team?
Result
The workflow is being used for product demos. AI helps prepare the production materials, while people review the stages and decide what moves forward.
Is it in use?
Status
In use. The hosting choice for finished videos is still open.
Want to talk about the work?
Connect on LinkedIn