Building a digital identity for community programs
- Sector
- Municipal services and community-program implementation
- Status
- In development. Local build handed off on a development branch. Not described as launched.
- My contribution
- Brand refinement, sitemap development, wireframes and initial frontend build
- Team context
- Client engagement with Insivia
The challenge
A municipal-services organization needed a distinct digital presence while maintaining a relationship to a sister brand. Existing identity assets also needed refinement for practical use on the web.
My work
- Converted a supplied bitmap logo into vector artwork and refined typography and small-format readability.
- Developed sitemap and page-wireframe structures with section-based navigation.
- Explored a differentiated color direction and reusable page layouts.
- Implemented the website theme and initial content locally.
- Prepared the work for team review through a shared development branch.
Result
The project established a visual direction, page structure and working local website that the team could review and continue developing.