A clearer buyer experience, with a more manageable website behind it

A planned website transformation for a medical technology company: clearer navigation, modernized content and reusable components, supported by a governed publishing workflow. The scope connects the customer-facing experience with the tools and responsibilities needed to maintain it.

Coming soon

Reimagining a Medical Technology Website

Details

Sector: MedTech · medical technology
Status: Coming soon — case study in progress.
My contribution: Website experience lead; UX/UI and component planning, with headless architecture and AI-assisted publishing recommendations
Team context: An Insivia team engagement spanning strategy, content, search, design, engineering and project management, in collaboration with the client’s Marketing, IT and Information Security teams
Credit: The wider delivery scope is shared across Insivia specialists. Client Marketing retains content and business approval; IT owns technical acceptance and platform governance; Information Security owns security requirements and risk decisions.

Focus

UX/UI design
Information architecture
Component systems
Headless architecture
AI-assisted publishing