Turning brand direction into interactive buying experiences
- Sector
- Customer service and service-operations software
- Status
- In development. Ongoing engagement.
- My contribution
- Brand application, frontend development and interactive experience integration
- Team context
- Client engagement with Insivia, working with client-supplied concepts
- Credit
- Calculator and assessment concepts were supplied by the client. Brand and strategy were a wider Insivia team effort.
The challenge
The engagement combined brand development, a growing website and interactive tools. Client-generated concepts needed to fit the shared visual direction and become manageable website components.
My work
- Applied the team's brand framework across page layouts, UI elements and product-feature modules.
- Refined client-supplied pricing and assessment concepts into theme-consistent interactive experiences.
- Converted static layouts into reusable, editable CMS sections.
- Worked on assessment flows connected to prospect capture and estimate/PDF output.
- Used AI-assisted development to build and extend modular layouts.
Result
The work translated brand direction and supplied concepts into functional website components. The strongest story is the collaboration between client experimentation, design judgment and practical implementation.