Bringing product interfaces and marketing together
- Sector
- Environmental operations software
- Status
- In development. Marketing-site publication is not claimed.
- My contribution
- Product frontend design, UI refinement and modular marketing-site development
- Team context
- Client engagement with Insivia, alongside backend and infrastructure specialists
- Credit
- Backend, infrastructure, migration and release work were owned by other specialists on the team.
The challenge
The work spanned the operational product interface and the website explaining that product. Each needed clear information hierarchy, consistent UI and a structure that could support continued expansion.
My work
- Developed UI concepts and implementation guidance for operational workflows.
- Refined frontend interfaces and reviewed fixes in staging.
- Built a custom marketing-site theme with flexible layouts, structured content types and taxonomies.
- Implemented navigation, feature and benefit libraries, carousel controls and contact/demo forms.
- Prepared design and content work for the broader development team.
Result
The work established product-interface improvements and a reusable marketing-site structure, connecting an understanding of a software product to how a website communicates it.