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BuyerTwin

MarTech · AI buyer intelligence

Bring the buyer’s perspective into every decision

BuyerTwin helps teams build shared buyer knowledge, evaluate how their message connects and explore reactions before deciding what to change. This is an introduction to the Insivia product, illustrated with actual screen captures cropped to remove identifying details.

In production

BuyerTwinBuyer intelligence in action
Personas · alignment at a glance
Actual BuyerTwin persona portraits and alignment scores
Buyer committee · shared perspective
Actual buyer committee alignment chart
Buyer-aware AI · MCP
BuyerTwin’s public MCP illustration showing buyer context in an AI conversation

Anonymized product captures + BuyerTwin’s public MCP illustration

What does BuyerTwin help a team understand?

Understand the buyer

Marketing, sales, product and leadership often approach the same audience with different assumptions. BuyerTwin gives them a shared buyer perspective: research organized around priorities, concerns, motivations and buying factors. Teams can use that context to ask better questions about the work in front of them.

What do the outputs actually look like?

From insight to action

The platform pairs buyer research with alignment analysis and simulated reactions. Teams can review a website, message or offering through different buyer perspectives, identify unanswered questions and explore recommendations for improvement.

The screens below show actual persona profiles, alignment bars and buyer-committee comparisons from my account. Together, they connect who the buyer is with where a message fits and where it creates friction. Client and account identifiers are cropped out; the displayed scores and interface are unchanged. These are platform alignment assessments, not measured business results.

Personas and alignment in BuyerTwin

Actual product captures: persona summaries, alignment comparisons and supporting research. Client and account identifiers are excluded. Open a screen to explore the details.

Persona overview · scores, priorities and a decision snapshot

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BuyerTwin persona overview with portrait, alignment scores and decision snapshot cards

Persona overview · scores, priorities and a decision snapshot

1 / 4Use left and right arrow keys to browse. Press Escape to close.

Can I use that buyer knowledge in my AI tools?

Buyer-aware AI

BuyerTwin can also connect its buyer intelligence to supported AI applications through MCP. Teams can use that context while developing messaging, reviewing content or exploring objections within an AI conversation. Shared buyer knowledge remains the foundation across those different tasks.

Context where the work happens

Bring buyer knowledge into your AI conversation

  1. Buyer knowledgePriorities, questions and decision criteria
  2. BuyerTwinShared intelligence connected through MCP
  3. Your supported AI toolExplore ideas, evaluate content and refine a direction

Available capabilities depend on the connected AI environment and its configuration.

Where can I explore BuyerTwin?

Explore BuyerTwin

BuyerTwin is live. Explore the platform, try it for yourself or arrange a demo at buyertwin.com.

Explore BuyerTwin

Want to talk about the work?

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