
Kyle RothDirector of Design & Interactive
I connect design and engineering to bring ideas to life through thoughtful digital experiences.
Over 20 years connecting brand, UX/UI and development. As Director of Design & Interactive at Insivia, I help shape websites and digital experiences for B2B and B2C clients. In my own products, I bring that experience to learning, running and creative tools—building the interface, the application and the integrations behind it.
01
Design the experience
Brand direction · UX/UI · Responsive design
02
Build the product
Frontend · Backend · Data
03
Connect the tools
APIs · MCP · AI workflows
See those layers working together
What do you build when the idea is your own?
Personal Apps
My personal projects start with something close to home. My wife, Ms. Hart, approached me with the idea for Lesson Grove, and I helped her build it to make writing practice encouraging and fun for her fourth-grade class. Jeopardi helped my son prepare for a sixth-grade social studies test with his family. Running inspired Activart, Corunner and Ferndock Fitness. Across them, I work from the initial idea through interface design, application development and the details that make people want to use them.
FitnessTech
SportsTechWhat have you built with AI?
Integrations
I build connections between the tools people already use. Activart’s MCP connector brings route-art workflows into ChatGPT, Claude and Gemini, while Insivia Labs connects AI assistants to website and content work. Other projects support website QA and demo-video production, with people reviewing the fixes and creative decisions.
What kind of client work do you do at Insivia?
Insivia Projects
My role moves between website experience, UX/UI, visual design and development, working alongside Insivia’s strategy, content and technical teams. The projects span software, professional services, commerce and other sectors. These anonymized previews outline my contribution; the full case studies are coming soon.
What is Insivia?
Insivia
Insivia is where I do this client work. We help B2B companies explain what they offer and give buyers the information they need to make a decision. BuyerTwin is the team’s own platform for trying ideas and messaging with AI buyer models. Insivia Labs brings website demos and content editing into a shared workspace, with MCP tools for connected AI assistants.
What tools and technologies do you work with?
Stack
It depends on what needs building. React and Node.js suit much of my app work; WordPress is often a good fit for a site a client needs to edit. Design usually starts in Figma or Adobe tools. APIs, MCP and data integrations connect the experience to other services, while AI-assisted development and QA help me move from an idea to a working product.
- AI
- ClaudeChatGPTGeminiClaude CodeGitHub CopilotLLM API integrations (Node.js)
- Core
- JavaScript / TypeScriptReactNode.jsWordPress / PHPMySQL
- UI
- TailwindMaterial UIEmotionBootstrapSASS
- Applications
- FigmaPhotoshopIllustratorVisual StudioVS CodeGoogle WorkspaceGoogle AnalyticsGoogle Tag ManagerGoogle Search Console
- Hosting and data
- Fly.ioSupabaseCloudflareWP EngineFlywheel
- Integrations
- MCPGoogle MapsStripeStravaHubSpotSpotifyFlickrTeamworkSlackDiscordDocuSignQuickBooksNinja FormsRunSignup
What have you shared recently?
Latest on LinkedIn
The latest post follows an AI-assisted QA run, from checking pages at different screen sizes to creating tasks for the issues it found. It shows how that workflow fits into real development work, including the human review before a pull request.
Where can I see your work?
Take a look around
Check out my work. You’ll find personal apps, AI integrations and projects from my work at Insivia. Start with the first project to see what I built, why I built it and the thinking behind it.
Explore the work

